As the models of how our cortex actually functions, those like HTM, rapidly improve, the follow-on implications are even more exciting. This deeper understanding will begin to put a much more solid footing under marketing specialties as well.
In Probably Approximately Correct, Leslie Valiant a well known computer scientist offers what boils down to a the common characteristic of “thinking”:
In Probably Approximately Correct, Leslie Valiant a well known computer scientist offers what boils down to a the common characteristic of “thinking”:
“Much of everyday human decision making appears to be of a similar nature- it is based on a competent ability to predict from past observations without any good articulation of how the prediction is made or any claim of fundamental understanding of the phenomenon in question. They need to be merely useful enough.”
This is the land where marketing lives. And models like HTM offer perhaps more in explanatory power of behavior and biases than anything we have had to date. This is just the beginning for real data powered marketing automation underpinned by natural models of behavior.
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